GANT was born where America meets the Atlantic. Coastal living is part of our heritage, and water is central to our commitment to creating a more sustainable future. It’s an area that we need to address and work on from an impact perspective–and a personal one. Our vision is that by 2030, GANT will be a brand known and loved for leading the journey to protect and safeguard drinkable, fishable, and swimmable water for current and future generations.

We have set the following three targets:

• 100% of our cotton will be sustainably sourced by 2022. All conventional cotton will be replaced with more sustainable alternatives such as Better Cotton Initiative, organic cotton, recycled cotton, regenerative cotton and transitional cotton.
• By 2030, we will only source cotton through the best available farming practices at hand to support our overall vision.
• 100% of our key materials will be sustainably sourced by 2025 by converting all key materials from conventional to more sustainable.